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Featured Case Study

Scaling CRM & Email Marketing Across Four Australian Fashion Brands

The client operates four established fashion brands across Australia and New Zealand, each with its own promotional calendar, loyalty program and customer audience. Managing marketing across multiple brands required a structured CRM strategy, consistent campaign execution and reliable reporting.

The objective was to oversee email marketing and CRM operations across all four brands, delivering weekly campaigns, maintaining automated customer journeys and measuring the impact of every campaign on customer engagement and revenue. The program supported a fast-moving retail environment where accuracy, consistency and timely execution were essential.

• Planned, built, and deployed weekly email marketing campaigns aligned with promotional calendars and product launches.
• Designed responsive email templates and managed Salesforce Marketing Cloud Data Extensions for audience segmentation and campaign delivery.
• Optimized automated customer journeys, including Welcome, Birthday, Loyalty Rewards, Abandoned Cart and Win-Back campaigns.
• Managed annual loyalty program updates and customer communications across multiple brands.
• Produced weekly campaign performance reports using Google Analytics to measure engagement, conversions and revenue contribution.
• Coordinated shopping centre and store directory updates with external stakeholders to maintain accurate customer information.

Managing email marketing for a single brand is straightforward. Managing four brands with different audiences, promotional calendars, loyalty programs and reporting requirements requires structured CRM systems, disciplined processes and consistent quality assurance.

By combining automation, performance monitoring and continuous optimization, the program supported high-volume campaign execution while maintaining strong deliverability, healthy engagement and reliable reporting. This approach reflects how we help businesses build marketing systems that scale efficiently and deliver measurable results.